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Sales TEAm

A part of Viewpoint Analysis Ltd, Sales Team Services provides a range of discrete services to help IT vendors to improve their top-line performance.

From Loss Analysis to Target Account Research and from Account-Based Marketing insight to Market Research specifically focused upon the sales and marketing areas - our aim is to help vendors in a variety of ways.


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Do you know why your sales team is losing so many deals? Is there a theme? Is there something that can be easily fixed?

Unfortunately by the time the loss has been communicated, the relationship has likely deteriorated and it is difficult for sales leadership to get an unvarnished answer to 'why'.

Our Loss Review (or Win Review) aims to get to the bottom of things in double-quick time and is a quick way of improving closure rates.


Have you selected your ABM accounts but now need the intelligence that is crucial to your ability to market to them appropriately?

We provide marketing with a detailed profile of the accounts that will feature in their ABM (Account-Based Marketing) efforts.

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Our sales-specific market research is all about uncovering what your key stakeholders think about your business, offering, or anything else you can think of.

When you either can't ask the question yourself or you need an independent viewpoint - Sales Team Services can help.


Your sales team is busy but you want them to act more strategically and target the right people with the right message.

Why not let the Viewpoint Analysis team do the heavy lifting and take the weight off your talent? Simply tell us the accounts you need to know about and we will do the rest. The Account Research Pack will be on your desk asap.

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So, you have hired a new sales team member, congratulations! Now is the time to get them selling and onboard them quickly.

While they are going through the formal onboarding training process, we can help accelerate their time to value through our quickstart package. We can provide full account profiles for account management roles or territory analysis for territory / new business roles.

Every sales team, sales region, or global business unit, has underperforming areas. Often critical areas that really need to perform but which just seem to be a constant issue. If you could remove the issue or fix the challenge, performance would go through the roof.

But how? What really is the problem? 

This is where our Troubleshooting service comes in - we find the issues so that you can go and fix them.


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Designed for senior sales leaders in new roles - the Baseline service uncovers the current status that you are presented with. It gives the baseline situation.

Once you know where the needle is - you can plan how to move it. You can work your magic.

Let the Sales Team Services team ask the difficult questions of the stakeholders that are important to your success or failure.


Do you really know the scale of the challenge that you face? How are you really perceived by your prospective customers? Have they heard of you? How do your existing customers rate you? Are your partners on board with your approach? Do your employees back your strategy?

Our Market Perception 360 study will quickly get you the data points that you need to know. Once you know your real position you can go about planning for the best way forward.

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The Viewpoint Panel is all about answering your 'unknown'.


Why are customers choosing another vendor? Will my target audience like our new business idea? Is our new logo going to work? What do our customers really think about us? How can we do better in the region?

Whatever your 'unknown' we can bring the right people to the virtual table to answer it!



If you have a partner channel or a crucial ecosystem, the difference between it performing, and not, can be critical to the entire business.

Our Partner Audit, or Partner Research area, is designed to take a pulse check on your partners. How do they feel about you? What could your team be doing better? Are you important to them? Is their compensation model working?

Whatever you need to know - we do our very best to find out.


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