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What Do Our
Customers Need?

So you think you know your customer and your target market.....but do you really know. Do you really know what your ideal customer needs? Do you know what they think of you? Do you know if you have a solution for their needs? 

If you make an assumption and get this wrong - sales will never grow. If you get this wrong, marketing will continue to work hard but will struggle to see real results.

Our services in this area are all about customer market research. Let Viewpoint Analysis find how what you need to know to improve your sales and marketing performance.

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Market Research

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Account Research

Your sales and marketing team is busy but you want them to act more strategically and target the right people with the right message.

We run account research for a variety of different needs. These include:

  • Account Based Marketing

  • Deal Based Marketing

  • Strategic and Key Accounts

  • New Salesperson Onboarding


Our sales-specific market research is all about uncovering what your key stakeholders think about your business, offering, or anything else you can think of.

When you either can't ask the question yourself or you need an independent viewpoint - Sales Team Services can help.

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Do you really know the scale of the challenge that you face? How are you really perceived by your prospective customers? Have they heard of you? How do your existing customers rate you? Are your partners on board with your approach? Do your employees back your strategy?

Our Market Perception 360 study will quickly get you the data points that you need to know. Once you know your real position you can go about planning for the best way forward.


The Viewpoint Panel is all about answering your 'unknown'.


Why are customers choosing another vendor? Will my target audience like our new business idea? Is our new logo going to work? What do our customers really think about us? How can we do better in the region?

Whatever your 'unknown' we can bring the right people to the virtual table to answer it!


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