Have you selected your ABM accounts but now need the intelligence that is crucial to your ability to market to them appropriately?
We provide marketing with a detailed profile of the accounts that will feature in their ABM (Account-Based Marketing) efforts.
Our 'Disqualified Leads Service' looks for the pot of gold in your long list of rejected leads. It keeps your sales team honest and provides a backstop to catch any missed opportunities. We look to requalify and rehome leads where possible - entering them back into your funnel or engaging (non-competitive) partners that can reimburse you.
Our sales-specific market research is all about uncovering what your key stakeholders think about your business, offering, or anything else you can think of.
When you either can't ask the question yourself or you need an independent viewpoint - Sales Team Services can help.
Do you really know the scale of the challenge that you face? How are you really perceived by your prospective customers? Have they heard of you? How do your existing customers rate you? Are your partners on board with your approach? Do your employees back your strategy?
Our Market Perception 360 study will quickly get you the data points that you need to know. Once you know your real position you can go about planning for the best way forward.
The Viewpoint Panel is all about answering your 'unknown'.
Why are customers choosing another vendor? Will my target audience like our new business idea? Is our new logo going to work? What do our customers really think about us? How can we do better in the region?
Whatever your 'unknown' we can bring the right people to the virtual table to answer it!
Do you know why your sales team is losing so many deals? Is there a theme? Is there something that can be easily fixed?
Unfortunately by the time the loss has been communicated, the relationship has likely deteriorated and it is difficult for sales leadership to get an unvarnished answer to 'why'.
Our Loss Review (or Win Review) aims to get to the bottom of things in double-quick time and is a quick way of improving closure rates.