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Why are we Losing?


If your sales performance is not where you expect it but you are not able to find the root cause, we offer a range of services aimed at uncovering the issues. Our Sales Improvement area is all about looking in places and asking questions that can increase revenue performance in short order. From our independent Win Loss Analysis to our Competitor Analysis - we have all the tools needed to get the answers you need.

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Sales Performance


We lose - it is a fact of life. But learning why we lose enables us to lose a little less. Losing a little less means more sales and more income.

Our Win Loss Analysis service is where we interview the client to understand what happened. Completely impartial and under NDA. We can ask the questions that maybe you are not able to get a direct answer to.

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Your team is competing day in, day out - but rarely do you see the opposition and be able to assess them appropriately. Our Competitor Analysis service will solve this problem immediately by looking at every facet of their business - from comparing their team to analyzing their website and keywords. We will put the knowledge in your hands and the win rates will follow.


We perform an independent review of your sales team. Who is in it? What roles do they play? How does it compare with your competitors? Could it be arranged differently?

In many cases, performance starts and ends with the sales team so getting this area right is critical. 

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Have you reached an impasse in your negotiations or are struggling to find a way forward despite both the vendor's and your best efforts? This is where our Deal Mediation service comes in.


We have negotiated hundreds of successful deals and offer a unique position sitting between both parties. Let us mediate and find a way forward that works for all parties and gets the project back on track. 



Do you really know what your ideal customer thinks of you - or do you just assume? The reason you are losing could be for a whole host of reasons - the best way to find out, is to talk to your target customers, the people that you need to pick up the phone to you.

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Every sales team, sales region, or global business unit, has underperforming areas. Often critical areas that really need to perform but which just seem to be a constant issue. If you could remove the issue or fix the challenge, performance would go through the roof.

But how? What really is the problem? 

This is where our Troubleshooting service comes in - we find the issues so that you can go and fix them.



If you have a partner channel or a crucial ecosystem, the difference between it performing, and not, can be critical to the entire business.

Our Partner Audit, or Partner Research area, is designed to take a pulse check on your partners. How do they feel about you? What could your team be doing better? Are you important to them? Is their compensation model working?

Whatever you need to know - we do our very best to find out.


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Here to Help

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where to look first

Read our Whitepaper - 'Sales Team Troubleshooting - Where to Look First' for 6 areas that we always initially review when we are looking at ways to improve sales team performance.


How can we help you? Drop us a note, give us a call - we know we can support your aim to sell more this year.

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