Have you selected your ABM accounts but now need the intelligence that is crucial to your ability to market to them appropriately?
We provide marketing with a detailed profile of the accounts that will feature in their ABM (Account-Based Marketing) efforts.
Just tell us the company name and we do the rest!
We just need 2 to 3 days per account and an initial briefing call to understand what you are aiming to achieve. We can then get started with our investigations. Super quick. Super easy.
The accounts we profile can be anywhere in the world. Invariably they tend to be large, global businesses but we can operate on accounts of any size and location. From Credit Suisse to BP and from IBM to Astra Zeneca.
The account research is produced 'by hand' by experienced technology salespeople. We have done this many times before - we know what we are doing and know what you and your teams are looking for.
What we cover
Our Customer Viewpoint packs cover the following areas:
Your specific technology request - findings.
Competitor and associated technology installations.
Partners that we think you need to engage.
People you need to market to.
Executive contacts for peer-to-peer mapping.
Other supporting information.
NEW - looking to get the inside track and understand your target account in more detail? Our Customer Interview Package brings exactly that. We interview 5 of your key contacts to understand their view of the situation. Where you sit. What you need to do to improve. Who you need to talk to.
This can either be added to the ABM Research as an option or can be a standalone service.
We recently worked with a large telecommunications and software services business to help them with their ABM efforts. They had a list of accounts - but that was where the story ended. Who do they target? What are those companies looking to achieve? What is their strategy? What pain points do they have? Where do they start?
The Viewpoint Analysis team quickly produced a 'Customer Viewpoint' pack for each account - looking at all the key aspects that enabled the team to decide upon the best messaging and approach.
Perhaps your need isn't Account-Based Marketing but you want to provide your sales team with first-class account intelligence. If so, take a look at our other Account Research services as they may be more suitable.
ABM Account Research is so crucial to the success of your ABM strategy. Download a FREE copy of our latest whitepaper where we discuss the key areas that need to be included in any ABM research.