How many 'disqualified leads' do you have in your CRM platform? They cost you thousands and could still be opportunities - for you or for other vendors.
Right now, they are worthless. Just a line item. But what if we could requalify them into your pipeline or rehouse them and bring back funds to your marketing budget?
We work on behalf of your business (under a Statement Of Work) to run an audit of your disqualified leads.
If there is an opportunity, we will send this back to the marketing team so that it can be moved back into the funnel.
If there is a live opportunity - but not something you sell, we will seek the customer's permission to find the right vendors to meet their needs and reimburse $$$ to your marketing budget as a result.
Where there is really no opportunity - we can confirm this is the case and move along.
Running a periodic check on the disqualified leads pile is healthy for your business. It keeps the sales team honest and ensures that nothing is dropped through the cracks. If something does get missed - we will catch it.
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Where we find strong projects with real requirements, we will endeavor (with the customer's permission) to introduce vendors that can be helpful and make use of the lead. In return, we will return money to your marketing pot to spend on acquiring more leads that work for your sales team.
With disqualified leads, the age of them really does count. They still need to be useful and therefore we generally recommend leads that are no more than 6 months old - but ideally no more than 3 months. When we are working well with a vendor, we take the unwanted leads each month and qualify them again.
As you know - good leads are so important. If you have discovered an opportunity but it just isn't an opportunity for your business, let's pass it on. We will look to rehome it with another vendor and return funds to your team to find more leads that fit your needs.