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The Importance of Regular CRM Data Cleansing: A Guide for Improved Accuracy and Efficiency.

Introduction Maintaining accurate and up-to-date customer information is crucial for success. This is where Customer Relationship...

Competitor Analysis: Uncovering Market Insights & Gaining a Competitive Edge

If you want to stay ahead of the competition and succeed in any industry, you need to conduct a thorough competitor analysis. By...

Improving Sales Team Performance: Practical Strategies for Success.

If you are struggling with your sales team's performance, don't worry, you are not alone. Every business, in every industry category, in...

Account Profiling - How to Research Your Sales Accounts.

Understanding your prospective accounts is crucial to achieving success. By conducting thorough research on your sales accounts, you can...

8 Reasons Why Account Research Really Matters

Understanding your customer or prospective customer is critical to sales performance. That's why account research really matters if you...

10 Strategies to Increase Sales

Sales and revenue are the lifeblood of every business no matter what the industry. How do you increase sales and improve business...

How To Run The Best Competitor Analysis.

How well do you know your competitor's business? Have you taken the time to look at them as a business or just the products and services...

The 10 Questions You Need To Ask As Part Of Your Win Loss Analysis.

What is Win Loss Analysis? Win Loss Analysis is a method of sales improvement. It involves conducting regular interviews with customers...

What is a Sales Improvement Plan - and what should it contain?

A Sales Improvement Plan is a strategic plan aimed at improving sales performance in a role, region, or territory. The Sales Improvement...

Do You Need a Sales Troubleshooter?

What is a Sales Troubleshooter? A Sales Troubleshooter is a person or business who helps other businesses to understand what is wrong...

"ABM - Account Research" - Vendor Service.

A new service from Viewpoint Analysis - our Account-Based Marketing (ABM) Account Research, aims to help marketing teams to get the...

A 90 Day Plan Needs Baseline Facts.

A 90-day or indeed a 100-day plan is a critical component for any new sales or regional leader. Showing your new business that you can...

High Performing Sales Teams and Loss Reviews.

Why loss reviews are SO important to create a high-performing sales team. The world of IT sales is not for the faint-hearted. Losing is a...

The RFP is dead....there is a better way.

The RFP - for so long the standard approach to buying IT equipment and services....is dead. Or at least on its last legs. The world has...

Why it doesn't help to compare.....

You know the old saying about comparing apples and oranges? Well there is some logic in it. It feels like IT vendors can easily fall into...